Casted Sales Demo - Pro

Tom Webster is the Senior Vice President of Marketing and Strategy for Edison Research. He has helped Edison Research co-author The Infinite Dial, the longest-running research series on digital media consumption. This annual report has been the flagship study of mobile behaviors, internet audio, podcasting, social media, smart speakers and more since 1998. In this … Continue reading Engaging Your Audience With Tom Webster →

Engaging Your Audience With Tom Webster

<p>Check out our first LIVE webinar with special guest Jordan Feise, Senior Content Marketing Manager at Gong as we discuss Gong's podcast and video strategy.</p><ul><li><a href="https://demo.casted.us/public/20/The-Casted-Podcast-9ea0f217/c2a314d3?clip=9b7c2e0c" rel="noopener noreferrer" target="_blank">Clip 1</a></li></ul>

Jordan Feise

Senior Content Marketing Manager

Clay Mosley

Customer Success Manager

Check out our first LIVE webinar with special guest Jordan Feise, Senior Content Marketing Manager at Gong as we discuss Gong's podcast and video strategy.



The Casted LIVE Webinar feat. Gong!

Video podcasting is officially here! And we're launching it the best way we know how...by actually doing it! Join our very own Lindsay Tjepkema and Adam Patarino to find out exactly what video podcasting is, why we created it, how brands can utilize it, and, of course, the value it creates for you and your audience. Watch or listen whenever and wherever you like!

Bonus Episode: Video Podcasting is Here

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand.

Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation.

Key Takeaways:
🧠 2:37-4:25: Thinking about the SEO, revenue, and digital strategy of your podcast
🧑‍💻 5:56-7:22: Incorporating your podcast into the overall content strategy
⬆️ 10:02-12:44: Boosting awareness for your podcast and listening to feedback
📈 12:44-13:41: Changing your perspective of the data and metrics based on your company
🎙 14:00-15:37: Adapting your show and being ready to pivot at any time
🔗 15:43-17:37: Connecting with your listeners and bringing human elements into your show
📦 18:29-19:22: Repackaging educational content into an episode for your podcast
🤝 19:53-21:09: Fostering more customer interaction through your podcast
🗣 21:33-22:06: Recording conversations that are already happening and building a community

Related Resources:
Carolyn Chapin’s LinkedIn: https://www.linkedin.com/in/carolyn-chapin/
LogicGate Website: https://www.logicgate.com/
“GRC & Me” Podcast: https://grcandme.com/public/30/GRC-%26-Me-d0046b6b

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company’s message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn’t even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting.

Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation.

Key Takeaways:
🎧 4:18-5:00: Figuring out your audience and focusing on who your podcast is for
🎙 6:00-7:22: Pivoting to podcasting when live events aren't happening in 2020
🔨 07:35-8:47: Utilizing podcasting as a tool when other digital channels are more saturated
♻️ 9:05-9:24: Reusing the content you create for the show to fuel other channels
🧑‍💻 9:05-10:42: Perpetuating engagement by supplementing the podcast with other content
🧠 12:45-15:04: Thinking about the future of your podcast and planning your show
🗣 16:31 - 17:38: Connecting with your audience and getting your message out through podcasting
⏺️ 17:57-18:28: Starting your podcast and recording the conversations that are already happening
🗓️ 18:31-20:18: Understanding and planning for the level of fidelity you want for you podcast

Related Resources:
Identity, Unlocked Podcast:
https://listen.casted.us/public/49/Identity%2C-Unlocked.--bed7fada/episodes
Auth0 Website:
https://auth0.com/
Rebecca Abram's LinkedIn:
https://www.linkedin.com/in/rebeccaabram/

Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company.

Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation.

Key Takeaways:
🕒 6:56-8:46: Creating a podcast with a team from different cities and different time zones
🎙 9:43-11:28: Scaling your podcast and creating structure for your show
🧠11:29-12:18: Thinking about why you are starting a podcast and being intentional about it
🧑‍💻 11:43-11:55: Putting in the extra time and energy to create your podcast 
👓 13:30-15:22: Figuring out the vision, goals, methods, and obstacles for your podcast
🗓️ 15:22-16:45: Paying attention to what's current and talking about things that are relevant
🗣 21:37-23:16: Empathizing with your audience and helping other marketers
🧑🏻‍🤝‍🧑🏽25:07-26:00: Connecting people with the sound, authentic voice, and intentional storytelling from your podcast 
🔥 26:36-27:05: Finding the passion and purpose for your podcast 
💡 27:07-28:04: Determining the vision, looking forward, and considering the future version of the podcast
🎧 28:05-29:06: Providing value to the listener not just your company in your podcast

Related Resources:
Marketing Cloudcast Podcast: https://www.salesforce.com/products/marketing-cloud/resources/podcasts/
Salesforce Website: https://www.salesforce.com/
Megan Collins' LinkedIn: https://www.linkedin.com/in/mcollins2/
Conor Wiegmann's LinkedIn: https://www.linkedin.com/in/conorwiegmann/
Tina Rozul's LinkedIn: https://www.linkedin.com/in/crozul/

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in marketing, Adam has focused on the importance of understanding and connecting with his audience. He believes it is important to approach podcasting as a way to help and educate people using the expertise your brand or company has. At Rubino & Liang Wealth Partners, podcasting is used as a format to answer customers' questions and explain complex topics. For Adam, it is important to humanize your brand and speak authentically about what your audience needs to know in order to have a successful show.

Hear about how to utilize your expertise in your podcast and help and educate your audience in today's conversation.

Key Takeaways:
🎙 2:56-3:51: Connecting with a larger audience and building your brand through your podcast
📈 7:42-9:26: Understanding how your show is going to succeed by looking at your analytics
🔗 9:51-11:28: Utilizing your podcast as a way to connect with your audience during the pandemic
🗣 12:22-13:21: Speaking authentically about what your audience needs to know and creating a connection
🧑🏻‍🤝‍🧑🏽16:50-17:14: Focusing on helping and educating your audience in your show
🎧18:37-19:48: Fitting your podcast into the rest of the content you are creating for your brand
🧑‍💻 19:56-21:24: Identifying questions your audience is asking and focusing your show around those topics
👨‍👩‍👧‍👦 22:23-22:47: Developing your show with the focus of helping others, not just selling your brand

Related Resources:
Adam Blye's LinkedIn: https://www.linkedin.com/in/adampblye/
Rubino & Liang Wealth Partners' Website: https://rlwealthpartners.com/
Rubino & Liang Wealth Partners' Media: https://rlwealthpartners.com/media/
After the Paycheck Podcast: https://listen.casted.us/public/37/After-The-Paycheck-8c0829ef/episodes
Just Don't Lose the Money Podcast: https://listen.casted.us/public/37/Just-Don't-Lose-The-Money-Podcast-6e3d6868

Engaging Your Audience With Tom Webster

DESCRIPTION

Today's Host

Recent Episodes

Engaging Your Audience With Tom Webster

DESCRIPTION

Today's Host

Related Resources

Recent Episodes

The Casted LIVE Webinar feat. Gong!

Bonus Episode: Video Podcasting is Here

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye