What Happened When HubSpot Hit Record with Lindsay Tjepkema at INBOUND

I think it's pretty safe to assume that we're all fans of HubSpot here at inbound. But you have never heard the origin story of some of the brands most important content its network podcast and videos this story starts more than a decade ago and includes characters who went on to become marketing names that you follow today names like Dave Gearhart, Mike Volpe Jean Hopkins Ellie Mae Ervin Cymbalta and Meghan Keeney Anderson.

I'm Lindsay and co-founder of casted the first and only marketing platform built for brand podcast and I will be your guide on this special episode of the cast of podcast to join me on this journey as we explore the common thread the through line the differentiated not only HubSpot, but really all those marketing leaders in the brands. They went on to build the concept of humanizing the brand is not do nor is the idea of harnessing expert perspectives and content marketing to do. So what continues to evolve though is how how were able to do that. Originally. We were limited to print so many of us have seen the case studies about John Deere in crafts and other leading brands of pioneer the space by appealing to their audiences by harnessing Knowledge from experts to provide valuable information and intern build trust.

Connection in relationships between that brand

Then in early 2000 the digital age of marketing emerged in along with the advancement of business websites. Also came The Surge of brand blogs Market is now has never before seen access to our audiences and businesses were able to further humanize their brands by publishing content. Not only on behalf of the brand but also on behalf of the people within it actual people writing actual content and Publishing it to provide value to the actual people in their audiences human-to-human.

But then and our internet connections got a little more stable and our audiences demanded even more from their beloved brand some ventured into other formats to a company that written were they saw the value early on years ago with prioritizing podcast and video shows as important part of their content strategies and the markers behind those shows. They took that perspective with them as superpowers unique perspectives that others didn't have over the last decade one example guest it bringing it all back to the beginning here HubSpot content Powerhouse launched its video show. If you remember this HubSpot TV back in 2008 while that might not sound that long ago were some of you but for some perspective it was just one year after the iPad was first released less than 2 years after YouTube was purchased by Google

So many of our Smartphones at the time weren't really all that smart because they couldn't play video and our home internet wasn't even stable enough to really stream video, but that didn't stop audiences and coding me from downloading each episode and watching it. Anyway, seriously. I have very Vivid memories of downloading videos and watching them so that I could learn from HubSpot TV, but here's how The Man Behind the show Mike Volpe remembers it

qled marketing HubSpot and eventually became their CMO the before that he was a co-founder of HubSpot TV and eventually the host of a very first podcast the girls show.

You know how to spot which at the time was a small company know what it heard of it. So it's a little different now for bottom marketers many sales people heard of it. Now by the time we were trying to build a name for ourselves and bill tomorrow kid. It's Rick Reda movements and we have done a lot of logging. We had a really successful free pool called website greater, but we hadn't done much in either audio or video aside from some webinars and around that time was when live streaming a video with syrup just getting going it wasn't like today where you have a YouTube app and you hit a button or Instagram Mia hit a button and we like live streaming that was not how stuff works that but it was like store there were a couple of dedicated platforms like where can my Blip TV and I'm trying to remember like what they were but like people are figuring it out. But I remember we had to buy this like special server like there was like it was like hard work to figure this out, but it was like at the point was like you

She could do it in for the first time. You can actually have a live video show so not recording a video on putting it up and like a live show that people watch secretly and I think that the rise of Twitter was a key thing that fed into it because we use Twitter as a key discussion point during the show. So many people watch the video stream live and comment on it and talk about and we would ask questions. We get questions from the audience for to go back and forth. And so I think that the rise of the store real time got a discussion social media platforms does a woman at the time who was newer at HubSpot named Karen Rubin, and she sort of thought has interesting idea at the same time that it marketing if I team and I were trying to figure out what to do more with video and how to be more interactive and you know, what sort of like

No, chocolate beats peanut butter, coming together with Robbie and I was like great like we should do a show and you know, it classic way. It was like it was like so you go figure all this out and let me know and who else do you think should be on the show? And she was like what I thought it should be me and I was like great. Why do we do the show together? And we just kind of started and the first couple episodes were frankly terrible and super embarrassing but by doing it, we got better and better over time and by watching ourselves, like watching the recording of it you like who like you cringe a few times and like you get the better of the next time you threw you ask questions in a better way to get it for and something that grew not a giant following but I would say a really really boil following and I would I would go to marketing conferences and stuff.

I say like hay like you're my poke. I watch that show or hit your care. Like I watch that show and so you knew it was having a fact it was hard to measure in those days. But you knew you were having an effect that it definitely had a small but very myself included. Like I was first time marketing director and I was learned a lot. You know, I mean, you knew your audience very well and I might not have been millions of me but there with me and I will not be converted me. I went on to convince the president my company by the show wasn't about the products write the fact that we were trying to have with again the whole inbound marketing movement forced us to become the world's best case study been done marketing and that meant by doing inbound marketing not just through pain but other ways and not show was your why you can't argue with the quality of it all tour think it was it was pioneering and it's time for doing for doing something live.

For being such like a micro topic kind of show. I like very very focused than marketing and like assertive Community even within marketing. It was life or folks that were local in Boston. We have should we have a live studio audience to wasn't big but people would come into the office and likes it down in the thief like in front of Karen died Friday and we will also get we also knew that so lot of people like you would watch it and we also know that like marketing teams would watch it together agencies are watching the clock East Coast. We know some West Coast companies would do like lunch but then like the marketing team would sit there and they watch the show and then like talk about a couple of things we talked about I go maybe we should work on this part of my blogger like whatever and so it was one of those things where it never the actual numbers you can measure we're never these Jaya Jaya numbers, but it had there were so many stories like you

Of OI learn so much in that show that made me trust you and Karen and maybe trust the company. Can you call the company and then you kind of keep pulling that thread and all the sudden you're like if it's in the CEO that you want to buy this product, right? And there was a lot of that activity that happens qualitatively quantitatively was always really hard to measure but quantitatively there was a ton of

Ellie mirman was there for it. She was one of the first marketing hires at HubSpot in 2007. In fact the first Tire after the CMO at the time and she saw it Grow from a pipe dream into a source of growth for the brand and for the people there.

I mean I was a huge part of our culture for the years that it went on. I forget the actual date, but I remember, you know, it's really close with everyone who was involved I suppose and I started not exactly is a joke. But as this looks like a pipe dream that might go pee and Karen Rubin we were you know, we would go out and celebrate various events in Milestones the company and they talked about starting a show together and then it actually became a reality of certain point. I think Nina you joke about something enough that it actually asked and so yeah, but he was born and I was an avid viewer. I was always in the front row went to every single episode. If as long as I wasn't out of the office until maybe it's not obvious that this was actually filmed live and springs live from one of our Lounge has conference rooms with everyone.

Call it and it was huge. I mean every Friday, I think it was at 4, I would grab the drink settle in. Yeah, we have we have like a real desk and lights and all of the whole the whole story and it was a huge part of our culture. And obviously it was a big part of our marketing effort around 2, but I think it ended up becoming a bigger aspect of our head of internal browser and Coulter ever saw the value of video and audio content. They were creating early on from a brand perspective and from a culture perspective even with a Powerhouse industry-leading blog light HubSpot, the intimacy of pudding voices and faces to the brand offered a personal connection that block and just never would it's one of those things where it makes it Brandon pressure on people in a way that blog articles don't audio and video. You read a Blog article in your sort of vaguely aware of who wrote it may be as a baby.

Hildebrandt's that it's from or what your side of his honor things like that, but you don't connect with the author in the way that with podcasting or video or webinars. You really connect with the presenter of a new way. And I think that that more personal connection was a key aspect of how we as a company connected with lots of marketers, like some of it was be straightforward articles in free tools and somewhat was a product in all these are in the book that we had like all these are the things that we did as a company but I think I'm smart TV was an important source of piece of that puzzle because that personal connection that a lot of people felt with Karen and I frankly the Karen I felt with a lot of people to wait cuz we have your people that watch the show a lot of which reading questions every week. We would have people that had watched every episode but maybe after 20 with then, you know, right in a question or something. So people would give us top of you did with email us.

Obviously want to talk about things like that. It was it was a community around it, which is really cool. And a lot of it had to do with more of a personal connection. Then sort of just like a brand new kind of dry.

Testing new channels in new format something that felt Central top spot as an education vehicle because it was live streaming was just becoming very popular in a way that we don't talk about streaming. Now this that was live streaming business illusion of it. All when was the company called live stream was what we use and we don't know where we didn't wait for other people to try it. I always thought there was this new way of reaching people and it was very much in line with how we wanted to share content and face on the brand and all of that and you know there weren't a lot of examples of companies doing this, but we wanted to try it and so it is fairly well with I think there's a lot of energy internally around that sort.

Thing as well and there was just so much momentum around it was a huge part of our culture. There are even kind of crazy point where we had a lot of special guests like the viewership really starting to get bigger and bigger and we use it as a I guess. I'm launching off point where we could get one of the founders of Twitter on the show. We even had MC Hammer but it just seems ridiculous that these things even happened and I was there for them and then of course in the moment it just it felt like our brand was blowing up and of course I'm stopped and was growing but the but you have this little show this thing but no other companies were really doing at the time he came really unique aspect of our content marketing.

Have a lot of 2009 to 2012 is hubspot's Vice President of marketing at the time and she saw the impact the show had on HubSpot growth. What we got out of it was a level of excitement a level of excitement. We were teaching and I mean Market is a discipline, but it's also an art and looking for those Karen would call together the different topic that were happening in the industry. I remember when the iPad was launched by Karen had so many things to say about iPad. Like how did they come up with that the two of them that it was an excellent choice of pasta excellent choice of gas and they made it had a personality and it helped to Define. What HubSpot was and when you

HubSpot, usually smile because that the whole aspect of it implies joy and that's what marketers are looking for looking for personality for look alive Mike and his team spent years creating that that got a brand that is so loved and respected by his audience. And of course that included more than the Sub Spot TV, but it was that pioneering and inventive spirit in the early video streaming to hear also help them create one of the earliest time podcast the gold show. Have you already tested the waters with early audio formats of HubSpot can be didn't shy away from the opportunity to podcasting offered to read a new audience for their brand.

We have grown at that point is a brand that we were relatively well known within the market.

And what we wanted to do was have more of a connection with the CEO. So it's interesting that you say your earliest go to the hop spot was marketer to mark their talking to Lindsay about marketing stuff and that inspired you to go to your CEO and I can play that conversation for the CEO is like I've never heard of hotspot for what he thought you were willing to sell such as to why you should buy it where we started to get to in 2015 was what we now having some products to sell the sales teams and silver selling in the marketing really well-known a marketing starting to get well known in sales, but is your becoming a platform for the whole company we wanted executive of what's kosher. We wanted c m o c r o c e o c level 2 ever heard of and know what HubSpot is it be some high-level and have a positive bread filiation with it. And so we decided to do was say, okay.

Those Folks At. Last time to read blogs are not going to go to webinars content specifically about marketing is not that interesting than what's a growth and who they want to hear from they want to hear from their peers. So the growth show was a show about growth and it was all the interviews were only with C Level Executives as people in your people and we have some amazing gas in the first 10 or 20. We had the the founder of like Tough Mudder like one of those race, you know, things would just be story about how they build the brand things like that. We had CMO from slack on we had, you know count like a bunch of like COC m o c r o type of folks from really interesting companies and Brands. I just had them tell their story and that was you know me interviewing them in most cases with a couple other people it is supposed to go as well. And that was something that again it was about what's the

Format of content and type of content to reset c-level person and it was really the first thing we had done in HubSpot that was meant to reach the sea level and that's something with h 5 years later that show is still around I think about a producer now and I think it's like it's done really well cuz it was different and it was unique spot doing what so many of us know him for podcasting who was it to hurt on the chief marketing officer of hosting a podcast about the Boston texting actually led to a serendipitous role at HubSpot is he helped my create and launch The Grow Show cast in March of 2014 and it was called Tekken Boston. I was not even working in marketing at the time, but I wanted to like it wasn't actually marketing.

Whatever it was. I wanted to start a little bit of a like side project of of my own and that could always wanted to start something a Blog and newsletter and I'm just like, you know what I got really in the podcast. I was listening to him all the time at a time when it was like it's not even at Longo by 2014. I'd be on the bus riding home. Listen to a podcast that I do, you know talk to someone like all you like. What do you do on the song listen to podcast today? What's a podcast? How do you even do that? Like, do you need like a USB cable? Like in you have to hook it up to your computer? And so I was listening to a podcast called this week in startups and I was really into startups at the time and through that show. It was cool. But there was always always liked about West Coast News on the west coast. And so I was like, I'm in the boss and text me there's a lot happening here. Why hasn't anybody and I tweeted that like, why isn't anybody start a podcast about like Boston, you know entrepreneurs in Boston and the two two people responded and they're like, you should just start that and I was like,

Okay. Sure. I'll figure it out. And so I figured out how to start a podcast and 60 episodes later became this thing that I did in addition to my job and it was this amazing side project that got me connected to like 60 entrepreneurs and CEOs in Boston and I build an email list of 45000 people. I learned how to sell sponsorships learn how to do audio and it was such a cool project for me because I didn't feel like a podcast it felt like I built a little mini business and this from that podcast that I actually got my job at HubSpot Mike Volpe. He was asking about HubSpot at the time. They wanted to start a podcast at HubSpot and so he hired me because he knew me locally to like run their podcast. I hope that launched The Grow Show the success of the girls show is

Undeniable, it's been a huge success for HubSpot in building its brand and you often see and hear other shows playing to the growth show as a point of inspiration for their own for in podcasting and it's also open the doors for marketers to give their unique voice and perspective to the hotspot brand Megan. Kenny Anderson hubspot's current vice president of marketing and current host of the growth show took over the show a few years ago. I think I raise my hand for it. I have been so closely involved with the show and when there was an opening for a horror, I had I'd actually come in as soon as a guest host on a couple of episodes some sort of a natural extension and I do remember my first few episodes. I remember I had one with ezcater just a local company in Boston, Stefania Mallett. There was amazing and I remember I had an interview with Patagonia that I cried about afterwards. It was so good and I had an interview with

Class pass early into their days and there was a sort of the first season that I got into it and it's funny like you you remember your first season episodes really? Well, I know I listen back at those and like I've come a little bit, ways when it comes to hosting skills cuz I was clearly nervous and those in those interviews, but yeah, it's so I think it's kind of get into it and then you evolve over time and you learn things about what works for questions and how to create space in an interview for someone had to adapt and that's been a really fun interesting for a personal development for me.

The show has of course continue to grow and evolve over the years since its Inception vaulter manage. The marketing strategy is HubSpot to know podcast from 2018 until just a few months ago in early morning and saw a lot of its evolution first-hand.

When I just started working on the podcast to grow show is going through. Doing a turnaround sees it so they did the entire season focused on turn around stories. So this is a much different formats and stay a lot of your standard interviews. The format was a lot more narrative it brought into a wider range of stories and it changed a lot in terms of basic interview format and I continued over where you saw higher production episodes for future season continuing to bring in a more diverse talent. And from what I'm seeing come out of there there a way for me to focusing on side of the biggest names in business or trying to find the thought leaders that everybody general ebooks find you very interesting stories, very beat that companies like we had seen a good focus on some focusing Hardy Corporation. So companies that are committed to doing good but are not necessarily not

I think like things like that. We're really interesting work. It might not be something even that the listener kids noticed right off the bat. If not in the description of the Season that do this season is going to bring it at you do ever sources for around the industry is just like embedded nicely within the content. So I think in terms of it you started to see at least over there. That I was there for you sir. Matt Brown did a great job of bringing in a lot more of those narrative elements and doing a lot more to kind of increase the production quality of the show. Hotspot the podcasting we create a lot of really unique opportunities to connect with their different audiences. So they started experimenting with other shows is there husband had experimented with a few different shows like The Grow Show had been going on for at least five years. We had just started a new kind of more brought awareness show.

Works that I have been hosting Wright interview people we are jobs. And then we also had a show that was very educational Focus all skill up at the first season was about a CEO and I think looking at one of the great things was that each Show address a distinct need and kind of distinct audience. Whereas we're Burke was a good way for us to get brand recognition to build brand of state and have this interesting place in the market and gain a lot of exposure there a show as kind of a thing for Thought leadership a lot of like lifting up our core brand values, but I mean one of the top spot for is to learn educational educational things that get better at sales or marketing or SEL or whatever. It is. So Skillet by Tinton Avenue for that. I think one of the great things was just seeing how about with tailoring shows two different audiences.

Hotspot has and will continue to create shows with the audience and purpose in mind since the grocer that that was our anchor show. And that was basically do I describe the problem was trying to solve we wanted to be a very brand oriented show. So putting out our editorial point of view into the world through the guests that we chose the stories that we told Penny or classic kind of brand podcast. Then we expanded into weird work actually a thing with the second podcast and weird work with an experiment in a Mass Appeal show. So really further removed from the brand not talking about necessarily business or HubSpot in particular talking about just the strange jobs that people find in pursuing and really A Love Affair of like career development in a typical away. And that was designed to be a play for just how big can we how big of an audience can we get if we broaden out away from this niche of B2B companies, can we get a larger on?

That was an experiment in that then we did an experiment with our show skill up which was about we had heard that Google was going to put more emphasis into you had transcribing podcast for search and surfacing them better in search engine results. And so we could all right with what what is a search friendly podcast look like, you know, we knew it didn't look like the gross show because people aren't necessarily just searching last year searching for the gas. You're not really searching for the topics that were covering on The Grow Show so that we went back to our roots of the blog and said, okay, let's do have to content. Let's do content that is designed to answer questions and help people learn to do to pick up new skills. And that was the idea behind skill up. So and then we expanded to we've got a podcast in Germany for specifically for the culture podcast out of our culture team talks about like how you build a corporate.

Call Jerry and Bill is SuperSU. And each. And in the most important thing is that like really set out to have a network each podcast has a distinct problem that is trying to solve and or a distinct Siri that it's chasing down. So every new show that we add we hope it will teach us something. We hope it helped attract an audience think that we also teach us something about podcasting one of the greatest things about working as a marketer for a company that sells marketing software isn't everything is meta right like you everything you do is both done for your audience and also done to help you learn something new that you can then in turn go teach your audience. And so a lot of our evolution of the podcast network has been through experiments like that pops that has harnessed the amazing voices of experts to constantly increase its connection with its audiences. You might be wondering though. So I by Casting.

Why does a company known for its amazing blog website grader? If stop not to eat books and more go on to invest heavily in podcasting, especially so long ago people and I think again, it's like it can be used podcasting him use in a lot of different ways. So you can use it to add more personality to the brand you can use it to sort of get a deeper connection with a smaller audience that was kind of like the hot spot TV kind of podcast model you can use it to reach folks that are harder to reach through other means indeed. What are your small business or a huge global company like HubSpot podcasts are an amazing way to reach people and to connect with them. We've gotten a ton out of our shows. I think there's always the thing that you're initially going after and then there are all these epiphenomenal like nice consequences to happen. So your North Star is typically listenership in the audience you're going after

I want to see that grow in year-over-year. You want to see the audience come back when you break for a season you want to see the engagement rate stay high all the way through that is a beautiful thing about podcast is when people sit down to listen to a podcast. They listen all the way through it is not you're getting their attention their full attention in many cases for 20 30 40 minutes and that's so rare. They're so certainly those listenership and growth numbers are what we're looking for. We're looking for distribution and an access to a broader audience, but there are all sorts of secondary benefits to do a podcast and add for me. One of the biggest ones has been for The Grow Show in particular. It's created access points you some of the most incredible Business Leaders and stories that I've ever come across but it's more than that success story today requires understanding your audience connecting with your audience engaging with your audience letting them in.

Find something special real exclusive bentick these marketing rockstars and knew that it out spot and They carried it with them into the brands that they've gone on to serve over the last decade. It's those that followed his gut instinct to connect with and build trust with their audiences that are defining what success looks like today for Brands around the world and in the future.

How far is just one example of a strong brand that has leverage shows audio and video as a major part of its content strategy, but it's not only because of the brand and the content story but also because of the people who have been involved with it all along the way. So where are these marketing leaders now and how have they gone on to take the world of marketing brand and content marketing a little differently because of that experience with shows at hotspot.

Did your heart is CMO now it pretty he of course has built a name for himself as a top marketing leader who advocates for the power of podcasting. In fact, it's pretty likely that you know him from his days originally at drift and you follow him still today because of what he did there be used as a foundation to help grow drift into a really powerful Grant.

What I went to drift I had a really cool opportunity to work with David cancel and I was the first marketing person that tripped and I just needed to get marketing content Out of Heaven. So I just started interviewing him like with my podcast year that I had and I was just going to go straight for him and at transform into into us like he wasn't very good at just like being interviewed and then just happen to like talk for 30 minutes. And so it became more like I had to do an interview back and forth and him to get more stuff out of him that morphed into this really cool conversation about these two people at completely different ends of their Spectrum in it from a career like you've been disproven CEO and there's like no name up-and-coming marketing person and we ended up turning into a podcast called seeking wisdom. And so like, you know really quickly in the course of a year and a half. I had lunch 3 podcast and now it's become like a pillar of anything that I do and marketing cuz I think it's it's like having your own again, if 20 years ago. Somebody said you had you can have your own like radio station and you really wouldn't

How much do it and like if you do it, right you could get thousands of your dream customer to listen to you would like would you want to do that or for whatever reason people still don't seem to think of that and when they think of podcast Megan Kenny Anderson played a pivotal role obviously still today in HubSpot and its magnetic brand both strategically as VP of marketing where among many other things she runs her bus network shows but also very Technically she's building brand relationships and Trust of the host of The Grow Show, which is now in his fifth year. I'm so grateful to be part of The Grow Show. I think that it's made a major difference in my own development and my exposure to different people and different stories it I know for a fact that I've become a better thinker and writer because of those conversations and so it would be like hanging up shop on The Grow Show I would be

Okay, but I would be sad because it really has enriched my own understanding of the business world. I'm a fan of the show. I would listen to the show if I weren't hosting it and I think that's really what you're trying to achieve is if you make a show that you feel add value to your own life, that's a pretty good indication that it's going to add value to somebody else's damn ball. Thrown has taken his experience in managing. The marketing strategy of HubSpot. The podcast is now being Zoom info as director of editorial content where would be like that? At least? I hope that he's going to do something there anyway of shows there soon and then went on to lead marketing at the house and now is the CMO at crammed but one thing that she took with her from HubSpot was approaching content unique ways to create exceptional experiences. I just shows that there are a lot of different types of ways to create content in a big fan of logging and always that's always been

First marking initiate cycling place but the universe of content marketing and concentration is just so broad. Everybody has important to Branch out and do something unique and I think you don't need to have other examples out there and in some cases it's even better if your competition is not doing those things because it's an opportunity for you to be that much more you need to know that others don't have so trying new tactics and make sure it's to give them a real solid chance. I think one of the things that's really important with cereal content that taught me is a show episode. It's really about you're going to take on this effort for a significant amount of time to be able to see the Real Results because honestly that first episode in same width of the first blog article that you

Not going to be to be all into all its really about the serious long-term. And so you need to commit to it and that's where the real magic happens where you start to see the results on The Grand and any other metrics that you're looking at. So think about it as you know, real initiative that spans over a. Of time because that's where are you really start to see the results. Are you officer at squadlocker and his harness the power of podcasting at several other brands including collaborating again with Mike Volpe in binge-worthy podcasts at lola.com. When I ended up going to lolla and we were going to do this Advil operations Summit in November of nineteen and I joined the company in October of the we knew a year from now we're going to do this. So we decided to Bath of Michael Beast podcast into one adds a lot. So we and then we do a drop like a

What's prop of six of them? So he headed from UC interview.com for Ryan Ball and he knows of the zillion people and so he was recording every other week. He was doing that recording on talking all these other people and so we were on with the station we were on without one was doing another one called it was for the women of Lola connected to Lola and I had a series of questions in the reason I was doing that was that most women that I know that are in engineering positions Finance position never have the opportunity opportunity to speak.

Cast on the webinar in front of a group and I wanted to break through that to give these people a chance to be able to say, you know what, you know a lot about a lot and and you want to be able to kind of breakthrough that invite using kind of the same format about like everybody has a great story. What was your least favorite job and your least favorite of that and it became a personality thing for us at Lola and so between the road warrior the table fries and then Mike will be dropped of a jalopy.

My phobia of course has continued to include podcasting and his strategies as CMO and now even as CEO cuz that's who we sell to. So we do travel like expense management like related things Anarchy by or someone of the finance team. And so we needed to figure out a way like, how do we get in front of those folks? How do we gain legitimacy with that audiences were brand new brand were early stage company and one of the things that I did was I started a podcast called the agile operations podcast sorta by saves. It's someone in themed like The Grow Show, which is that we wanted to connect with cfo's and CEOs on the topic of making their companies internally operate more and more. I drove away faster easier so that they can and unable more growth and more Innovation getting sort of all the internal obstacles out of the way. And so we found some cool interesting folks that had from a

Finance perspective her operations perspective done things a little differently within their companies in so that's what we've been doing there too. So, I think it's one of those I don't think this one format or formula for what a successful podcast should be your needs to be it's an interesting technology, but you can use in a lot of different ways if you think about it and get creative with it.

So it's high castings that magical of a vessel so versatile that it connected all these individuals and Inspire them to continue the practice in the rest of their roles over the last 10 years, or maybe there's something special and magical in the water at HubSpot headquarters in Boston. I like to think it's the versatility and maybe a little bit of magic and podcasting. They let you in on an intimate conversation and give you the ability to get to know the voices behind the business which is ultimately what makes a brand great you've heard from all these amazing people about the role podcasting and shows have played in the history and HubSpot story. But also how harnessing conversations interviews with experts has been a foundational piece of the brand strategies. They worked on and careers they built well dear listener. We've come to the end of this journey, but it's really just the beginning when it comes to the amazing stories of Our Guest today.

Do you know what lucky for you? This show is a conglomeration of Clips pulled from several interviews several episodes that were running on the cast of podcast is episodes in season 4 of our podcast incredibly interesting independent of each other and they all come together to tell this story but just wait until you hear the independence or is it each individual hear the part of a series of interviews with marketing and Business Leaders focus on the role that podcast play and their overall brand and business strategies. So don't stop here visit us at Casa. Us inbound for access to the full interviews and a whole lot more extra content that you will not want to miss.

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