Contently: Building Trust Through Thoughtful Content with Joe Lazauskas

This is a podcast episode titled, Contently: Building Trust Through Thoughtful Content with Joe Lazauskas. The summary for this episode is: When your content strategy isn't what your audience wants to hear from you, when the topics you planned to cover no longer resonate, when a global pandemic changes everything, not only for you, but also, obviously, for your audience, what exactly do you do? And perhaps more fittingly here, what exactly do you say? When your job, or maybe even your business is content, what does that pivot look like? Today, we're hearing from Joe Lazauskas who heads up marketing at Contently, a company many of you know and love, and they serve both marketing leaders, inside companies, and also freelance content creators. Although his audiences are closely related, they're very different, which Joe knows, and strategically works accordingly as you'll hear. Listen and learn from Joe as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.